20 years’
experience across a breadth of communications disciplines.
Danny Deutsch,
Principal
Danny is a communications consultant with 20 years’ experience across strategic communications, brand and advertising.
His approach combines the best of all worlds - merging an understanding of reputation, issues and stakeholders, with an ability to execute in integrated, creative and compelling ways.
He has connections throughout the communications world, often collaborating with specialist creatives and production people to get better results for clients.
Danny’s experience highlights
Government
Corporate brand for a government super agency
Investment attraction prospectus strategy for a state government
Positioning strategy and narrative development for a government agency
Campaign concepts for a state government infrastructure announcements
Development strategy for a super agency’s communications team
Change management program for 1000+ staff within a high-profile state agency
Communication strategies for government infrastructure partnerships with private sector
Private
Successful federal election advocacy campaign for an industry body
Campaign concepts for a successful state election advocacy campaign
Public affairs campaign for a defence tender
Corporate brands for two large miners
Corporate strategy (purpose and value statements) for an energy distributor and miner
ESG program communications for a large alcohol manufacturer and distributor
Public education campaign for a large energy distributor
Not-for-profit
Corporate strategy and associated stakeholder engagement campaign for a large education organisation
Announcing the sale of two schools
Crisis management following revelations of sexual abuse by teacher at a private school
Fee announcements strategies and associated stakeholder engagement for a private school
Announcement of a teacher’s gender transition within a well-known religious school
Advocacy campaigns for homeless and cancer charities